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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links.… Read More »Is Search Engine Submission Necessary?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt… Read More »Can Any Inbound Linking Hurt My Ranking?

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a… Read More »The Importance of Anchor Text in Back-links

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is… Read More »Absolute Links vs. Relative Links – SEO Value

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the… Read More »Incorporation of Company Branding and SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank… Read More »Strategic Use of Images in Search Engine Optimization

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all… Read More »Google now discounts all reciprocal links