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YouTube Marketing

A Complete Guide to Creating, Promoting, and Optimizing Your Video Content

Let’s talk about YouTube. Chances are we’ve all spent a wasted afternoon watching one silly cat video after another.

YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months … according to the State of Inbound report.

You may be thinking: “That’s great, but my audience isn’t on YouTube.” Well, think again.

One-third of total time online is spent watching videos, and YouTube has more than a billion active users. The platform is so extensive that it can be accessed in 76 different languages, accounting for 95% of the world’s population.

Still not convinced?

300
hours of video are uploaded every minute.

YouTube reaches more
18-49
year olds than any broadcast or cable network on mobile.

59%
of executives prefer watching video to reading text.

Not only is your audience on YouTube, but as the internet’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that’s easy for viewers to consume and share.

YouTube marketing can be an intimidating tool for brands. That’s why we’ve created this complete guide for YouTube pros and newcomers alike. Below we’ll walk through each step of marketing on YouTube — from how to create a YouTube channel and optimize videos for SEO to how to run a YouTube advertising campaign and interpret video analytics.

Read along, email it to yourself, bookmark it for later, or jump to the section that interests you most.

Creating and Branding a YouTube Channel

Optimizing Your Videos for SEO

Creating Videos for YouTube

YouTube Video Marketing Strategy: Reach More Internet Users and Lower Ad Costs · Step 1 – Setup Your Adwords Account · Step 2 – Research Your Market ·